Vacherin, London’s specialist contract caterer, is thrilled to announce an exciting partnership with chef and author Sabrina Gidda.

Starting in January, the dynamic three-year collaboration sees Sabrina join Vacherin as Culinary Consultant, working alongside Vacherin’s Head of Food Alex Rowe and his team on menu and talent development.

More importantly, the partnership goes beyond that of a typical collaboration with a mutual commitment to making a meaningful impact on the sector by attracting and developing young chefs to enjoy successful, rewarding careers in contract catering, with a focus on women in food and championing racial equity within the sector.

Sabrina Gidda is a chef, author and renowned Hospitality Consultant whose influence extends far beyond the kitchen. With a celebrated background that includes The Roux Scholarship, Great British Menu and multiple television appearances, as well as her debut book Modern South Asian Kitchen, Sabrina brings her exciting, global approach to food and cooking and extensive experience to Vacherin.

The partnership focuses on the following key initiatives:


Sabrina comments: “I am thrilled to be joining the Vacherin team as Culinary Consultant. Vacherin is a business I have long admired, and I feel we have a natural synergy with our approach to hospitality and people development. Vacherin is a leader in its field, and this is an exciting time to be on board and a part of building not just the food offer, but how we encourage interaction and investment in the future of hospitality with our clients.

“I am passionate about encouraging the next generation of talent into hospitality, seeing more women in senior roles in food and creating spaces that are inclusive to celebrate our cultures. Innovation, collaboration and creativity are an essential part of the partnership, and I am looking forward to sharing the knowledge and expertise of my consultancy, brand work and personal experiences with the business.”

Phil Roker, Vacherin’s Managing Director, adds: “Sabrina is a fantastic addition to the Vacherin team. Not only is she an amazing culinary talent that will enhance our client offer, her expertise and vision to futureproof the sector by attracting and developing young, diverse talent echoes our ambitions for our current and future teams. This partnership is so much more than a consultancy, it’s a true collaboration of likeminded people committed to doing the right thing by our people, clients and customers.”