Behind the Scenes

In an unassuming industrial estate not far from London’s Kings Cross, our crack team of marketers, chefs, designers and photographers put together the finishing touches to our Christmas Comfort & Joy campaign.

‘After all the planning, meetings and debates this is where we get to bring our ideas to life’ explains Jo Boyes, Marketing Manager. The team are in a studio with adjoining kitchen, ensuring that all the dishes you see on our promotional materials are faithful to the team’s vision.

Louise Pepe our design manager adds, ‘This is a team effort, from the initial consumer research, to the chef tests across the country and the collaborative design process. It’s why we call the work we do together as coming from The Lab, it’s where we experiment and make magic’.